The story
About Jordan
For years my body was my job. As a professional footballer with Oldham Athletic, training, nutrition and recovery were planned for me, and staying in shape was simply part of the routine. Then football ended, and real life took over.
Without a coach, a schedule or a team around me, I found out quickly how hard it is to stay consistent when life gets busy. I tried the strict diets, the all-or-nothing plans and the Monday restarts. Every time, work, social plans or a stressful week would knock me off track.
01
Professional football
Training, nutrition and recovery were planned for me. Staying in shape was the job.
02
Then life took over
No coach, no schedule. Like every busy guy, I let myself go — and every Monday restart failed.
03
I got my own coach
With real accountability I snapped back into the best shape of my life — and stayed there.
So I stopped looking for the perfect plan and started working out what actually lasts. Everything I coach today comes from that journey.
I work with busy men who want to lose 10kg or more without giving up the things that make life enjoyable. Every programme is built around your routine, your schedule and your goals. No crash diets, no quick fixes, just steady, measurable progress you can keep.
If you're tired of losing the same weight over and over, let's make this the last time you start.